We were engaged by a business continuity firm that saw demand from smaller businesses but could not serve them through individual consulting engagements.
The situation
Small and medium businesses face many of the same continuity risks as large organisations, but rarely have the budget for a consulting engagement.
The wider problem
Continuity planning is mostly sold as bespoke consulting, which puts it out of reach for many smaller businesses. They are often left with unfinished templates or no plan.
Offering a cheaper consulting service rarely works, because it costs almost as much to deliver.
What we found
The firm's continuity method could be turned into guided steps that a smaller business could follow itself.
What we did
We built a SaaS platform based on the firm's method, designed for people who are not continuity specialists.
- The firm's method turned into guided steps
- Plain language for non-specialist users
- A platform that grows without adding delivery hours
The outcome
A product that serves a market the firm could not previously reach, without adding delivery hours.
Why it matters
The firm now serves clients its consulting model could not, and growing businesses have a route to its full advisory services.
The approach
Operating model
Every engagement is shaped around the business in front of us. See how we approach this kind of work.
Explore the approach